he Copenhagen Fashion Summit is the annual pilgrimage of all those in the textiles-apparel industry who are working on sustainability issues. Over 1,000 professionals had gathered at the Danish capital this May to discuss “how the fashion industry can contribute to a world beyond the next season.” Marco Lucietti, Global Marketing Director of Sanko/Isko division, presents a first-hand account of the event.
The whole experience at the Copenhagen Fashion Summit this year was encouraging: it is ‘the’ place-to-be for starting a solid and sustainable approach to the fashion world, with an eye on future development. No wonder then that some of the most important experts and brands are involved in this initiative, accepting its compelling challenge: as leaders of the market ‘green’ topics demand top priority on our everyday agenda.
This is a peculiar phase for our sector: perhaps for the first time in history, both brands and consumers feel the urgency for true change. Style needs and environmental issues must line up and march together. We have to bear in mind that ecological practice and products must become a tangible and defining difference for companies; a solid driver for consumers from all over the world. Moreover, if we are to be successful in this effort, the industry must be spot on in terms of products that are beautiful, stylish and conscientious at the same time.
We are on the right track, but I think that the industry in general needs to work together on agenda and priorities, throughout the year, not just during the Summit. In addition, we need to rethink the numerous international certifications. We need balanced and harmonised standards if we are truly willing to move forward on conscientious green practice.
During the Copenhagen Fashion Summit, Isko had two crucial roles. First, I participated in the panel discussion dedicated to ‘Technology innovations’, along with important players such as Giulio Bonazzi (chairman and CEO, Aquafil Group), Leonard D Lane (managing director, Fung Academy), Christoph Hahn (managing director, I:CO) and Amit Gautam (vice president, Global Business Management Textiles, Lenzing). During the discussions, we explored the new frontiers of the promising technologies set to change industry methods like 3D printing, robotics in cut and sewing factories, and much more. It was a launching pad for a courageous, critical and in-depth analysis that focused on the possible social consequences that this kind of revolution might produce.
We also presented our educational project for the future stars of the sector, Isko I-Skool, the cutting-edge talent contest dedicated to fashion and marketing students from all over the world. But we made sure the presentation was very special and without precedent. A select group of contestants of the Denim Design Award of the 2016 edition of Isko I-Skool put on a Dynamic Exhibition of the projects that landed them in last year’s contest finale-but with a twist: they revamped their creations to make them environmentally sustainable.
It was nothing like the 2016 show: the talented young designers rethought their creations under a more conscious approach, using Tonello’s treatments and the Isko Earth Fit concepts for the task. Isko Earth Fit is the green platform by Isko that has already received two important recognitions, for several articles: the Nordic Swan Ecolabel and the EU Ecolabel. Isko is proud to be the first and only denim mill in the world to receive these groundbreaking certifications. The ‘responsible’ outfits were evaluated by a very prestigious jury comprising fashion experts such as Peter Copping, independent fashion professional; Bandana Tewari, editor-at-large, Vogue India, and Dio Kurazawa, denim director, WGSN.